This masterclass is for you if you're eager to:

  • Elevate and refine your Live Ops Strategy to world-class standards;
  • Design transformative events that will markedly uplift your game's key performance metrics;
  • Harness the proven strategies and insights from leading gaming studios to propel your game forward;
  • Uncover and leverage every monetization trigger and player call-to-action in your game;
  • Amplify your game's monetization and retention metrics, establishing a clear edge over top-tier games and direct competitors.








Participants will gain actionable insights and strategies to enhance their game's user engagement, retention, and monetization, grounded in proven practices and the latest trends in the gaming industry.



Strengths and Weaknesses of existing Live Ops Strategy



Identify the monetization triggers and players'

call-to-action through a deep dive into the game's features, engagement techniques, monetization, and retention methods.


Competitor and Genre Analysis




Study the experience of competitors and top games to create and optimize a Live Ops Strategy. Compile a list of the most effective events and offers for implementation and optimization, focusing on successful implementations in top games.

Top Monetization Events and Live Ops Strategies of 2023



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OXANA FOMINA


15 years in the game industry

7 years as Marketing Director in Puzzle Lab

7 years as a Founder of the consulting company Gradient Universe 

60+ projects with a track record

of significant improvement

in game metrics